We Don't Just Fish. We Outsmart Them.

Dupe A Fish was born from a simple truth: fishing isn't about luck—it's about mastery of deception. Founded by Christian Bacasa and Todd Jurgensen, two anglers who've spent years perfecting the art of fooling fish, our brand celebrates the skill, strategy, and craftsmanship behind every successful catch.

Every cast is a con. Every lure is a lie. Every fly is an illusion. Whether you're tying an artificial fly to imitate a mayfly hatch or selecting the perfect crankbait to trigger a bass strike, you're engaging in the oldest game on earth: predator versus predator, where the smarter one wins. How to Dupe catalogs our methods and will put you on fish.

We're a syndicate of anglers who've dedicated ourselves to mastering this art. We test gear, share techniques, and constantly refine our approach to duping even the wariest fish. It's not just documentation of just our catches, but the strategy behind them—the reading of water, the selection of patterns, the presentation that makes the difference between a hookup and a refusal.

The Dupe A Fish Gear Vault provides gear for both fly fishing and conventional methods because we believe in using every tool in the deception arsenal. We don't gatekeep techniques or judge methods—we celebrate the craft of fooling fish, however you choose to do it. Our products are field-tested by anglers who appreciate that catching fish is equal parts art and science.

We celebrate the lifestyle and the fringe elements of an angler in every way possible. 

Because the best anglers don't just go fishing. They master the dupe.